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Why Home Improvement Contractors

Attend IRE

More Than Just Roofing: Your Complete Home Improvement Solution

Ready to take your home improvement and exteriors contracting business to new heights? The International Roofing Expo isn't just for roofers anymore. It's the ultimate destination for contractors like you who are diversifying across multiple home improvement specialties and looking for comprehensive solutions to grow year-round.


What Makes IRE Your Must-Attend Event

Discover complementary product lines that help you offer complete exterior solutions.

Learn integration techniques for seamless project management across service lines.

Network with fellow contractors who've successfully expanded beyond single-service offerings.

Find cross-training resources to build versatile, multi-skilled crews.

Connect with suppliers who understand your diverse needs across multiple specialties.

Hands-On Exteriors Building Clinics

IRE's game-changing Exteriors Building Clinic delivers the ultimate solution to the crippling skilled labor shortage that's holding back your expansion plans! Step into our dynamic hands-on training arena where legendary industry master Mike Sloggatt will transform your existing crew into multi-skilled exterior specialists through electrifying demonstrations of weather barrier installation secrets, flawless flashing techniques, and professional window replacement methods that eliminate costly callbacks!


More Education For Home Improvement Pros

Exhibitor Presented Seminars:

  • Getting Your Team To Use the Tech Tools That Grow Your Business
  • Recruiting Efforts in Roofing

Exteriors Education Stage:

  • Close Like the Pros - Unlock the Power of Closing with Clarity, Confidence, & Control
  • Fundamentals and Homeowner Behaviors Impacting Home Improvement

Conference Program:

  • Where the Real Loss Happens: How Roofing Companies Lose Customers After the Sale

What to Expect at IRE 2027

Balance Your Business Year-Round

Tired of seasonal fluctuations hitting your bottom line? At IRE, you'll discover strategies and products that help you maintain steady revenue through every season. From siding and windows to gutters and outdoor living spaces, find the perfect mix of services to keep your crews busy and your business thriving all year long.


What You'll Experience

Hands-On Product Demos

Test the latest innovations in siding, windows, gutters, and more with interactive demonstrations that show you exactly how these products can complement your existing services.

Exteriors Education Stage

From Recruiting and closing to consumer behavior and adding product lines, learn proven insights and strategies from experts in the home improvement/exteriors field.

Supplier Connections

Build relationships with manufacturers who can support your diverse needs and streamline your vendor relationships across all your exterior specialties.

Business Growth Sessions

Learn from industry experts who've mastered the art of multi-service project management and discover how to increase your average project value through strategic upselling.

Success Stories

Elevate Your Home Improvement Business

Join the family of home improvement professionals who know that IRE isn't just another trade show—it's where you'll find the tools, techniques, and connections to transform your business into a one-stop exterior solution provider.